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Your Associations & Non-profit organisation Web Experts
Design, Development and Online Marketing experts for Associations and not for profit organisations

Web Design

Web Design for Associations

What is unique about Website Design for Associations?

There are a number of factors that make web design for associations somewhat different to other more commercial  sites and organisations. These factors include:

  1. Stuff to get done – there are often a number of interactions and transactions that occur via Associations websites, these need to be intuitive and weaved into the web design
  2. High volumes of information – many associations are information hubs for their industries or members, accessing this information smoothly and keeping the sites inviting can be a challenge
  3. Relationships – many associations have closer relationships with their website visitors and some provide member to member interactions (forums / comments etc), these facilities need to be seamless too

The Importance of Great Design & First Impressions

One factor that Associations and commercial entities have in common is that design and presentation online is fundamental. A great looking website presents the organisation as credible, professional and authoritative. Content and Functionality are important to all stakeholders, but getting people past page one is largely about design.

How to get started on a great website design

Here is a quick guide that will help you if you DIY or are preparing  to commission a web designer:

  1. Understand and prioritize your target audiences – design is about them not you
  2. Document your objectives – what outcomes are you after (e.g. donations, course sales, reduction in inbound calles)
  3. These two combined will set your priorities and feed into….
  4. Wireframe layouts – a sketch of your homepage outline – what goes where and why
  5. Set your Information Architecture (IA) and how this is represented in your navigation
  6. THEN talk to a WEB designer (not a traditional designer!)

Associations & Non-Profits web design & website life cycles – when to redesign

There are a number of common reasons for refreshing your website design, these include:

  1. Brand or brand positioning change – where the organisation look or approach are changing
  2. For a significant event or initiative – during which the organisation focuses on promoting only this
  3. A rejuvenation – similar to one above and often includes personnel changes
  4. Time – about once every two years Web Design and the look of websites evolve to a point where older sites really look old
  5. Technology or functionality changes – where a new platform or features prompt an overhaul of the website design

We have helped associations and non-profits through all of these scenarios - as well as some far less common ones! Please feel free to give us a call about your web design requirements or leave us a message via our online forms.

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