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Most popular functions of an Association website

Most popular functions of an Association website

Every week we talk to Associations about the key functions that they want to have for their website and online marketing communications. Here is a quick round up of what we hear:

Content Management

What: Ability to quickly and easily change all website content, add new pages etc.

Why: Cuts web development / maintenance costs and allows instant publishing of news and information.

Integrated Databases

What: Having active databases working in conjunction with the website, e.g. online forms, logins, subscribes etc…

Why: Immediately increases the websites usefulness to members and facilitates many time saving activities.

E mail broadcasts

What: Using databases and nicely designed emails to send targeted communications to member segments

Why: Saves on hard copy printing and sending costs, makes communications more specific to members and stakeholders

Events bookings

What: Allows the booking of events via the website

Why: Automates bookings, invoicing, payments, seating and more…

Payment systems

What: Links online transactions into your bank.

Why: Gets money into your bank account fast! Automates invoicing and payment processing

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