Web Impact Assessment

The Associations and Non-Profit Web Impact Assessment

What is the Web Impact Assessment?

The Associations and Non-Profit Web Impact Assessment is a process which provides you valuable feedback concerning your Website and the reach or buzz that your organisation is creating online.

The way we use the internet had evolved dramatically over the last few years. The Web 2.0 era (individuals contributing to the web via blogs, websites and social media, open source and more) is firmly entrenched and part of our everyday personal and work lives. So when we carry out an online assessment today whilst we certainly need to review the website of the organisation we also need to look more widely across the web. The Association web impact assessment therefore covers the following areas:

A dashboard evaluation – a general assessment using the LCubed Four Pillars methodology
Benchmarking – how does it stack up against the competition and the industry leaders
Identifying any fundamental problems or quick win opportunities

Why do the assessment?

These assessments are useful for several reasons:

Have external experts give you independent feedback is a valuable exercise in and of itself
It may reveal quick and easy steps that you can take to increase revenues or reduce expenses
It will give you a simple benchmark to measure against and progress from
It may educate you on opportunities that you are not currently aware of in the online world – we can not know what we do not know!