Strategic Guide to Web for Associations

Strategic Guide to Web for Associations

This paper will help you with an approach to thinking and planning for web. It suggests one strategic view of the internet and is written for boards, CEOs and Managers who know that they should be making more of the Internet, but need a place to start.

The paper is titled: Associations and the Web – a Love Story.

Setting an overall strategy for your web activities defines the objectives, projects, people and budgets for your organisation in the medium term.  This paper provides insight into how you can think about the web from three key perspectives:

• Your Audiences and Stakeholders
• Your Organisation and its needs
• The Internet as a place where the two meet

You can use this framework to set strategic goals and objectives.

For direct assistance in this activity please fell free to contact us.