We have recently penned a paper that discusses the relationship that Member based association should be (rather than are) having with the internet.

Obviously I am something of a web advocate, so am perhaps a little biased. Writing this paper however has helped me clearly document a strategic view of the web as it can be used by Associations (as opposed to my usual soap box style enthusiasm).

Fortunately we have in our consulting armory a series of models and approaches that facilitate just this kind of thinking. The one I have used in the Paper is called AIM9, it provides a framework for analysis of web properties and projects. If you are looking for a framework for

So with knowledge, enthusiasm and a framework the Love story paper was written. Don’t worry its romantic title shelters a much more intellectual center.

You can download the paper or follow the link to read it in plain HTML: How Associations can think strategically about the web.